How can you collect first- and zero-party data with Qualifio?
We offer a range of features that give your prospects and customers compelling reasons to share valuable information about themselves.
CREATE
interactive campaigns
- 50+ interactive formats
- Highly gamified formats
- Publish on multiple digital channels
COLLECT
and enrich your data
- Powerful customisable forms and opt-ins
- Global & participant statistics
- Integrations
REWARD
your engaged customers
- Customisable earning rules
- Member portals
- Flexible prize planning
- Recurring interactions
Why choose Qualifio?
Qualifio is the leading European first- and zero-party data collection platform for consumer brands.
Actionable data
Collect first-party data and zero-party data from your audience
Stay agile
Easily use our platform; no technical skills are needed
Stand out
Choose among 50+ interactive formats & build custom reward programs
Integrated data
Push seamlessly your data to your tools; no data silos
Privacy law compliance
Be GDPR compliant & transparent
Control your budget
Keep control of your production costs
Industry-leading companies leverage Qualifio for data collection
Retailers, FMCG companies, media groups, sports clubs, entertainment brands, and more rely on Qualifio daily to collect first-party data from their audience, enrich their database with zero-party data, and foster recurring engagement with their brands.
“With Qualifio, we can increase the number of contacts in our database and work on improving the quality of these contacts. When we launched the data capture program, we were at 0 contacts in our CRM. Today, in Italy, where we started the first pilot program, more than 50% of the contacts come from Qualifio.”
5.5 million users reached in one year.
“The wide range of games available in the Qualifio catalogue allows us to vary our campaigns. We’re then able to follow the evolution of a campaign in real-time so that we can react and adapt a campaign if necessary, thanks to the statistics provided by the tool.”
Up to 80% campaign completion rate.
“We want to have a real conversation with our consumers and make them think, and interact around the themes we have. We don’t want our consumers to only see ads with our products. We want to tell them a story, and Qualifio is a great storytelling tool for that. It enables us to inspire and inform our target group, to give more depth to our main messaging.”
50% opt-in rate.
“We try to make campaigns that are out of the ordinary and to communicate as much as possible with our target audience, whether on our social media channels or via our newsletter. The games created with Qualifio every month help us in this process. We convert 10% of new leads coming from Qualifio into buyers.”
10% of new prospects become customers.
“The conversion rate of our Qualifio contests lies between 5-10%. That means that out of 25,000 unique participations we get 1,200-2,500 new print magazine subscribers. In total, for all our brands, Qualifio represents around 45% of our leads generated.”
5-10% conversion rate.
Qualifio works with the tools you’re already using
Seamlessly integrate any of your systems: SSO, CRM, marketing automation, DMP, CMP, analytics, and beyond! Choose from our standard integrations or collaborate with our dedicated team for tailored solutions.
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