Get to know your audience

Collect actionable data and build meaningful relationships with your customers using interactive and gamified experiences.

Where are you on your data strategy journey?

Take the test
Logo 1Logo 2Logo 3Logo 4Logo 5Logo 6Logo 7Logo 8

How can you collect first- and zero-party data with Qualifio?

We offer a range of features that give your prospects and customers compelling reasons to share valuable information about themselves.

interactive campaigns

  • 50+ interactive formats
  • Highly gamified formats
  • Publish on multiple digital channels
Check it out

and enrich your data

  • Powerful customisable forms and opt-ins
  • Global & participant statistics
  • Integrations
Check it out

your engaged customers

  • Customisable earning rules
  • Member portals
  • Flexible prize planning
  • Recurring interactions
Check it out

Why choose Qualifio?

Qualifio is the leading European first- and zero-party data collection platform for consumer brands.

Actionable data

Collect first-party data and zero-party data from your audience

Stay agile

Easily use our platform; no technical skills are needed

Stand out

Choose among 50+ interactive formats & build custom reward programs

Integrated data

Push seamlessly your data to your tools; no data silos

Privacy law compliance

Be GDPR compliant & transparent

Control your budget

Keep control of your production costs


Industry-leading companies leverage Qualifio for data collection

Retailers, FMCG companies, media groups, sports clubs, entertainment brands, and more rely on Qualifio daily to collect first-party data from their audience, enrich their database with zero-party data, and foster recurring engagement with their brands.

“With Qualifio, we can increase the number of contacts in our database and work on improving the quality of these contacts. When we launched the data capture program, we were at 0 contacts in our CRM. Today, in Italy, where we started the first pilot program, more than 50% of the contacts come from Qualifio.”

Download now

“The wide range of games available in the Qualifio catalogue allows us to vary our campaigns. We’re then able to follow the evolution of a campaign in real-time so that we can react and adapt a campaign if necessary, thanks to the statistics provided by the tool.”

Read the success story

“We want to have a real conversation with our consumers and make them think, and interact around the themes we have. We don’t want our consumers to only see ads with our products. We want to tell them a story, and Qualifio is a great storytelling tool for that. It enables us to inspire and inform our target group, to give more depth to our main messaging.”

Download now

“We try to make campaigns that are out of the ordinary and to communicate as much as possible with our target audience, whether on our social media channels or via our newsletter. The games created with Qualifio every month help us in this process. We convert 10% of new leads coming from Qualifio into buyers.”

Download now

“The conversion rate of our Qualifio contests lies between 5-10%. That means that out of 25,000 unique participations we get 1,200-2,500 new print magazine subscribers. In total, for all our brands, Qualifio represents around 45% of our leads generated.”

Read the success story

Qualifio works with the tools you’re already using

Seamlessly integrate any of your systems: SSO, CRM, marketing automation, DMP, CMP, analytics, and beyond! Choose from our standard integrations or collaborate with our dedicated team for tailored solutions.

Popular blog posts

Don’t miss our latest blog articles, e-books and success stories.

Data collection

Unilever and Qualifio: from lead generation to consumer conversion and engagement




Olympics marketing campaigns: how to use interactivity to connect with the sports fans in your community

Joséphine Pollet



8 summer marketing campaigns that your audience will love

Joséphine Pollet

Request a demo